Beyond the Mirror · Episode 22

EP22: Create Promotions That Deliver Results

How salon owners can run promotions that pay off: define your ideal client, measure results, avoid the discounting trap, and use boosting vs targeting right.

With Adrienne Varga & Jodie Fielden · FOCUS · April 18, 2024

Beyond the Mirror podcast, episode 22: EP22: Create Promotions That Deliver Results

Watch this episode

What this episode covers

Uncover the secret to successful promotions and attracting ideal clients in the beauty and wellness industry.

The unexpected truth behind measuring marketing success will leave you amazed. Want to know the surprising key to setting profitable pricing in your business? Don't miss out on the eye-opening insights in this episode!

Craft irresistible promotions to skyrocket your beauty business profits. Discover the secrets to attracting your dream clients in the wellness industry. Learn how to accurately measure the success of your marketing efforts. Uncover the power of organic and paid social media strategies for your business. Master the art of setting profitable pricing in hair and beauty salons.

Episode chapters

  1. 00:03:06Understanding Your Ideal Client
  2. 00:09:33Client Journey and Measuring Promotion Performance
  3. 00:12:36Pitfalls of Discounting and Measuring Promotion Performance
  4. 00:16:44Effective Use of Facebook and Instagram for Promotions
  5. 00:17:45Target Audience and Paid Campaigns
  6. 00:19:22The Difference Between Boosting and Targeting
  7. 00:22:17Importance of Marketing Foundations
  8. 00:26:21Multi-Channel Marketing
  9. 00:31:59Client Retention and Pricing
  10. 00:33:59Importance of Client Analytics
  11. 00:35:08Marketing Strategies and Client Attraction
  12. 00:36:44Volume vs. Quality in Business
  13. 00:39:59Specialization in Marketing Platforms
  14. 00:42:12Pricing Retreat and Business Foundations

Other ways to enjoy this episode

Download the transcript Join the FOCUS Collective

Questions this episode answers

Frequently asked questions

Why do my promotions attract the wrong clients?

Because the offer decides who shows up. The hosts say discount led promotions attract discount seekers, so start from your ideal client and build the promotion around the clients you already want more of.

What makes a promotion actually work?

A plan for what happens after the first visit. The hosts stress that clients need to see your marketing several times, and once they are in you need a plan to rebook them and keep them coming back.

More from Beyond the Mirror

Episode 29

EP29: Stop the Holiday Burnout

How to prepare your salon for the busy holiday season: value-driven promotions, organizing your team for peak efficiency, and keeping momentum after…

Episode 18

EP18: Decide to Thrive

For salon and studio owners stuck in indecision: the psychology behind hesitation, practical decision-making strategies, and working through limiting beliefs.

Browse all 40 episodes

Our commitment

Our Money Back Guarantee

We are confident in what we do and offer a money back guarantee for all our programs. If you have implemented everything, followed the steps correctly, given the program your full focus and attention, and attended the live Implementation and Q&A Sessions so we can help address anything that is not working, and there are no improvements at all, we will refund your full investment within the first three months from your purchase date.