How you work with us

Business Coaching for Salon, Spa and Clinic Owners

FOCUS coaches hair, skin, spa and beauty owners to price for profit, attract the right clients, build a stronger team and increase client spend. You work with us through the Salon Accelerator Program or private one-on-one coaching with direct access to both Adrienne Varga and Jodie Fielden, focused on the area with the biggest impact on your business.

How you work with us

Choose the area that will have the biggest impact on your business.

Most popular

Pricing & Profitability

Create your new pricelist with our proven Fair Pricing Method. Discover how to calculate your prices on your real numbers, read and understand your business KPIs, and grow your salon revenue so you can build a sustainable and profitable business with confidence.

  • Fair Pricing
  • Profit
  • Budgets & KPIs
Explore Pricing & Profitability

Client Attraction & Retention

Attract the clients you actually want, build a brand they remember, and turn first visits into rebookings and lasting loyalty.

  • Marketing
  • Branding
  • New Clients
  • Rebooking & Loyalty
Explore Client Attraction & Retention

Leadership, Team & Salon Systems

Build and lead a team that owns its results, with the accountability, systems and delegation that let the business run without you in every chair.

  • Leadership
  • Team Management
  • Accountability
  • Systems & Delegation
Explore Leadership, Team & Salon Systems

Team Sales & Client Experience

Increase your client average spend through stronger consultations, upselling, cross selling and retail, backed by a client experience that earns it.

  • Consultations
  • Upselling
  • Cross selling
  • Retail
  • Client Experience
Explore Team Sales & Client Experience

Choose your starting point

Start with the level of support that fits your business now

You do not need to have everything figured out before you begin. Start free, focus on one business problem, or work privately across the whole business.

01

Start free

Watch the free coaching video to understand the Follow The Formula approach before you book.

Watch the free video

02

Focus on one problem

Choose pricing, client attraction, leadership and systems, or team sales and client experience.

Compare the four coaching areas

03

Join the Salon Accelerator

Follow the Salon Accelerator Program for self paced learning with live support to build momentum.

Ask about the Salon Accelerator

04

Work privately across the business

Choose private 1:1 coaching for a tailored development plan and direct access to Adrienne and Jodie.

Send us a message

Proven results

Coaching that shows up in the numbers

$2M+

Elle grew her salon past $2 million on the Follow The Formula pathways.

$261,000

Savannah added $261,000 in annual income in 6 months, with no discounting.

77%

Tasha increased average client spend 77% in 3 weeks.

These figures are as published in each owner’s story, in Australian dollars. See all client results.

Coaching questions

What is the difference between the Salon Accelerator Program and private coaching?

The Salon Accelerator Program is delivered live alongside other owners, focused on one specific area of your business. Private coaching is 1:1 across your entire business, with a customised development plan and direct, private access to both Adri and Jodie. The Salon Accelerator builds momentum with your peers; private is fully tailored to you.

How does the Salon Accelerator Program work?

The Salon Accelerator Program is tailored to a specific area of your business. You progress at your own pace, on your own schedule, with live weekly group coaching and brainstorming sessions for the support you need.

Which coaching option is right for my business?

Not sure which path fits? Book a free demo and we’ll help you find the right starting point for where your business is now. Or start for free by watching a short coaching video.

Ready to grow your business?

Book A FREE Demo

Or see the client results.

Our commitment

Our Money Back Guarantee

We are confident in what we do and offer a money back guarantee for all our programs. If you have implemented everything, followed the steps correctly, given the program your full focus and attention, and attended the live Implementation and Q&A Sessions so we can help address anything that is not working, and there are no improvements at all, we will refund your full investment within the first three months from your purchase date.