Client success stories

Success Stories

Real salon and beauty business owners. Real numbers. See what changed when they gained clarity, stronger systems and a plan built around the life they wanted.

Client results by the numbers

$2M+annual revenue
+18new clients per week
$2,656weekly income, up from $1,167
$183average client spend, up from $65

Figures are exactly as each owner published them. Client results vary with each business and how the coaching is applied.

Watch the owners

Hear what changed, in their own words.

Real owners on camera, telling you in their own words what working with FOCUS changed for their business.

Elle

Audio review

Hear Elle’s big win.

A short voice message from the owner behind the seven figure salon result.

Transformation stories

The result is more than a bigger number.

Where each owner started, what changed, and what it meant for their business.

ElleElleSalon, Western Australia
$2M+annual revenue
16xreturn on investment
318%weekly turnover growth

Three years into her salon and unclear where to start, Elle worked with Adrienne to fix the numbers, clear the limiting beliefs, and build simple systems and a team culture. Her salon grew from six figure revenue to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director or Owner Of The Year.

SavannahSavannahSalon, Australia
14.5xreturn on investment
+$2,865added per week

A young mother from WA, Savannah had grown to six figures but hit a plateau. Applying the Follow The Formula Foundations, she increased her weekly income by $5,000 and her annual income by more than $261,000 in the first 6 months, without expensive marketing or discounting.

Tasha BrewerTasha BrewerElysian Hair, Australia
+$80,600added per year
77%higher average client spend
220%retail growth

An independent solo stylist with a boutique salon by the beach in Terrigal, Tasha was ready to grow her business and reduce her day to day load without dropping her service quality. Working on value based pricing, retail and building a team, her average client spend rose 77% in three weeks and retail sales grew 220% in six weeks, and within twelve weeks she had hired and begun training new team members.

Andria TurnerAndria TurnerNatural Touch Studio, Maryland USA
+$950added per week
$181.50average client spend, up from $134

This program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I have gained a deeper understanding of the numbers and organizing my business has been transformative.

ClaireClaireSalon, Australia
+$74,846added in a year (+116%)
61%retail sales, up from 27%
+$9,852added per month

Last December was $48k, and the one before was $34.7k. This year December is looking like around $60k, with way less wages to pay back. Honestly I’m not as stressed this Christmas.

Kayla MorganLoft Avenue Hair, Perth WA
$9,349weekly revenue, up from $1,771
+$7,578added per week, in under 10 weeks

I can’t believe I went from my first meeting with Jodie three months ago, crying in my car and not knowing how to keep going, to this meeting in my brand new car with Jodie, crying again because I just had my first $20k month, and I’m only halfway through this month and I’ve already made $21k. I’ve never had that before.nnI was talking to my husband about it and I said it’s worth every cent. At first I was pulling my hair out, wondering how I was going to pay for this, but now I have more money in my account than ever in the eleven years I’ve had my business. I literally have $15k profit sitting in my savings account. I’ve never had that. I’ve more than tripled my investment in the first three months.

More measured wins

Clear results, at a glance.

The numbers these owners reported, at a glance.

Amy RaglandAmy RaglandSmudged Hair Studio, Pittsburgh USA
+18new clients per week
+$4,470weekly turnover, in 10 weeks

Published client result

Andrea GordonAndrea GordonDenver Hair Magic, Denver USA
$2,656weekly income, up from $1,167
2xretail sales doubled in 12 weeks

Published client result

Cayla YoungCayla YoungWillow Mane Hair Garden, Australia
$183average client spend, up from $65
91%rebooking rate, up from 60%

Published client result

KrystalKrystalSalon owner, coached by Adrienne
$76,814profit above break even in 18 weeks
9.6xreturn on investment
$4,267more weekly turnover
$133higher average client spend in 12 weeks

Published client result

Written reviews

What owners say after the numbers change.

Named owners, their businesses, and their words.

Thank you for giving me the confidence to raise my prices without fear. After working with you one on one I have doubled my monthly takings and I’m working fewer hours. I now have a wait list of people wanting onto my books who are happy to pay the prices I’m worth.

Rochelle MacriRochelle MacriInara Hair Studio, Australia

Honestly, I would not have survived a critical period in my business without the insights from these amazing ladies. They taught me the deep understanding required for every aspect of running a profitable business, from managing daily chaos and staff, to ensuring I am truly getting paid my worth.

Elizabeth AffleckElizabeth AffleckSkin Sculpt Studio

Results are individual and depend on each business, starting point and implementation.

What is the Follow The Formula pathway?

The Follow The Formula Success Path is FOCUS’s proven method that has guided our most successful clients to launch, grow, and scale their businesses, from zero to six figures, six to seven figures, and beyond.

Your numbers are next. Come sit in the room where they change.

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Our commitment

Our Money Back Guarantee

We are confident in what we do and offer a money back guarantee for all our programs. If you have implemented everything, followed the steps correctly, given the program your full focus and attention, and attended the live Implementation and Q&A Sessions so we can help address anything that is not working, and there are no improvements at all, we will refund your full investment within the first three months from your purchase date.