Who founded FOCUS?
Why Choose FOCUS?
We help ambitious hair, skin and beauty salon owners launch, grow and scale their service businesses using our Follow The Formula Success Path.
- Qualified Business Coaches
- Certified in Business Planning and Marketing
- Zero to 7 Figure Business Growth Solutions
- Helping Business Owners Around the World
The complete business solution
What is the Follow The Formula Success Path?
We developed our Follow The Formula business evolution programs to help business owners overcome obstacles by introducing them to a tried and true formula for success. The Follow The Formula Success Path is our proven method that has guided our most successful clients to launch, grow, and scale their businesses.
Whether you are aiming to earn your first dollar or hit your first $1 million year, this process has helped clients go from zero to six figures, advance from six to seven figures, and scale beyond their first seven figures. We work online with business owners around the world.
What makes us different
What makes FOCUS different to other coaches?
We have not only demonstrated the effectiveness of our Follow The Formula method repeatedly during periods of economic growth and downturns, we have also solidified our expertise with formal and recognized certifications and qualifications.
Our guiding principles are clear. Know precisely what you aim to achieve, understand the fundamental elements of your business, grasp the significance of your financials, clearly define your target market, and consistently deliver on your promises. By following these principles, you can more effectively attract and satisfy the market you serve, leading to increased revenue, improved outcomes, and more satisfied clients.
Meet our founders
Who are the coaches behind FOCUS?
Adrienne Varga Vision Leader & Founder
Adrienne (Adri) grew up in Hungary before moving to Australia in 2001, and became an Australian citizen in 2016. She is our Vision Leader and a Certified Coach through The American Board of Neuro Linguistic Programming. She is also a keynote speaker and a mindset and leadership mentor, and has had numerous articles published in InStyle and Hair Biz magazines.
Adrienne has worked as a software developer, a director of import and export businesses, and in human resources recruiting. Adri is a stylist, master colourist, and an accomplished business owner in her own right, having transformed the hair salon she never wanted into a money maker. Creativity and strategy are strong attributes with this one. She puts her wellness and self care first, and urges others to follow suit. You must first take care of yourself before you can take care of others.
Jodie Fielden Conceptual Strategist & Founder
Jodie has always excelled as a creative, strategic, big picture and conceptual thinker. After completing an apprenticeship, she became an award winning hairstylist, master colourist and photo shoot specialist who managed her first salon at just 19.
Jodie has over 23 years of experience in salon and business management. She transitioned into the financial industry as a Product Services Adviser and Distributions Manager for a global asset manager before purchasing her own salon in 2008. Jodie also holds a Statement of Attainment in Planning, Promoting and Marketing Small Business. She loves to give back to the community, volunteers as a surf lifesaver, and helped found the Inclusive Nippers Program in 2018.
Choose the right path for you
What are the ways to work with FOCUS?
We partner with ambitious business owners to launch, grow, and scale their businesses using the Follow The Formula Salon Accelerator Program. The best place to start is a free demo, and there are two ways to work with us from there:
The Salon Accelerator Program
Our Salon Accelerator Program is tailored to a specific area of your business, with live weekly group sessions and brainstorming for the extra support you need to thrive.
Private Business Coaching
Work with us 1:1 on your entire business to implement the complete Follow The Formula Success Path. A complete personalised business development plan with direct private access to both Adri and Jodie for all the support you need.