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Pricing & Profitability

Create your new pricelist with our proven Fair Pricing Method. Discover how to calculate your prices on your real numbers, read and understand your business KPIs, and grow your salon revenue so you can build a sustainable and profitable business with confidence.

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What we work on in Pricing & Profitability

  • Fair Pricing
  • Profit
  • Budgets & KPIs

Every area is coached on the Follow The Formula Success Path, through the Salon Accelerator Program or private one-on-one coaching. Book a free demo and we will help you start where it counts.

Proven results

Pricing progress grounded in real numbers

$76,814

Krystal moved $76,814 above break even in 18 weeks, a 9.6x return on investment.

27% to 61%

Claire increased retail from 27% to 61%, adding $9,852 a month.

These figures are as published in each owner’s story, in Australian dollars. Client results vary with each business and how the coaching is applied. See all client results.

Straight from the podcast

Pricing & Profitability: your questions, answered in our podcast

Is a strong brand enough to make a salon profitable?

No. The hosts see many businesses invest heavily in branding and marketing while neglecting the fundamentals. Monitoring your numbers, involving the team in building systems and setting clear expectations is what actually drives profit.

From EP2: Why Image Isn’t Enough

How do I stop feeling like it is faster to do everything myself?

The hosts admit that overwhelmed owners often think it is quicker to do a task than to explain it. Their answer is to use your perfectionist streak to build clear systems once, then train the team to run them.

From EP2: Why Image Isn’t Enough

Can a profitable salon still be forced to close?

Yes. The hosts say the heartbreaking part is that many businesses that shut their doors were actually profitable and only needed some help with the fundamentals.

From EP6: Master the Business Side

What numbers do I actually need to know?

Start with exactly how much you need to make per hour to keep the doors open and pay your bills. Most owners guess, so the first step is to know your break even and monitor what is really coming in, including whether retail or treatments earn more.

From EP6: Master the Business Side

Is there a wrong way to price my services?

Yes. Copying other salons or asking a Facebook group what to charge is the wrong way, because price should be individual to your business. The hosts warn that pricing on emotion rather than logic can make or break your profitability.

From EP10: The Mindset Behind Your Pricing

Listen to more on Beyond the Mirror: EP2: Why Image Isn’t Enough · EP6: Master the Business Side · EP10: The Mindset Behind Your Pricing. Browse all 40 episodes.

Explore the other areas

Client Attraction & Retention

Attract the clients you actually want, build a brand they remember, and turn first visits into rebookings and lasting loyalty.

Explore Client Attraction & Retention

Leadership, Team & Salon Systems

Build and lead a team that owns its results, with the accountability, systems and delegation that let the business run without you in every chair.

Explore Leadership, Team & Salon Systems

Team Sales & Client Experience

Increase your client average spend through stronger consultations, upselling, cross selling and retail, backed by a client experience that earns it.

Explore Team Sales & Client Experience

Ready to work on Pricing & Profitability?

Book A FREE Demo

Not ready to book? Send us a message, or see the client results.

Our commitment

Our Money Back Guarantee

We are confident in what we do and offer a money back guarantee for all our programs. If you have implemented everything, followed the steps correctly, given the program your full focus and attention, and attended the live Implementation and Q&A Sessions so we can help address anything that is not working, and there are no improvements at all, we will refund your full investment within the first three months from your purchase date.