Beyond the Mirror · Episode 6

EP6: Master the Business Side

Build solid foundations for your salon or studio: learn to run a profitable business, budget accurately, track your income, and price services strategically.

Beyond the Mirror podcast, episode 6: EP6: Master the Business Side

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What this episode covers

Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing challenges, struggling to attract the right clientele, and feeling overwhelmed by the competitive industry. It's time to shift gears and focus on building a solid business foundation that will empower you to thrive and succeed in this dynamic and ever-evolving field.

The solution is very simple, guys. It's actually education. And when I say education, I mean learning about your business and learning about how to run a profitable business. – Adrienne Varga

In this episode, you will be able to: Establish Solid Business Foundation Building a business is akin to building a home, with a solid foundation paramount to long-term viability. Budgeting accurately lays the cornerstones of this foundation as it underscores the survival threshold for salons and studios. Simultaneously, tracking income illuminates the most profitable aspects of the business, contributing to resilient strategies that underpin the strength of this foundation. Building strong foundations is like building a house. You wouldn't build a house without a strong foundation, and it's the same for your business. If you start building from the wrong part, it's not going to work. – Adrienne Varga

The resources mentioned in this episode are: Discover the key challenges faced by salon and studio owners and learn how to overcome them for business success. Explore the importance of laying solid business foundations and learn practical strategies to build a strong and sustainable salon or studio. Understand the critical role of education in running a profitable salon or studio and gain insights on how to incorporate continuous learning into your business. Learn how to strategically price your services to maximize profitability and attract the right clientele. Gain a deeper understanding of the struggles faced by emotional and creative individuals in the business world and discover practical solutions to overcome them while thriving as a salon or studio owner.

Episode chapters

  1. 00:01:26Turn Challenges into Opportunities
  2. 00:04:35Business Foundations
  3. 00:09:05Understanding Your Income
  4. 00:11:14Monitoring and Analyzing Data
  5. 00:17:11Importance of Not Assuming Pricing
  6. 00:19:28Pricing as a Tactical Decision
  7. 00:20:57Emotions vs. Business Strategy
  8. 00:22:42Prioritizing Business Foundations
  9. 00:25:43Breaking the Cycle with Empowerment Training

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Questions this episode answers

Frequently asked questions

Can a profitable salon still be forced to close?

Yes. The hosts say the heartbreaking part is that many businesses that shut their doors were actually profitable and only needed some help with the fundamentals.

What numbers do I actually need to know?

Start with exactly how much you need to make per hour to keep the doors open and pay your bills. Most owners guess, so the first step is to know your break even and monitor what is really coming in, including whether retail or treatments earn more.

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EP5: From Planning to Success

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