Beyond the Mirror · Episode 7

EP7: Building Your Dream Business

The Iceberg Method and the seven layers of a successful business: the client journey, leveraging your skills, and your business as a retirement plan.

With Adrienne Varga & Jodie Fielden · FOCUS · November 27, 2023

Beyond the Mirror podcast, episode 7: EP7: Building Your Dream Business

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What this episode covers

Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing challenges, struggling to attract the right clientele, and feeling overwhelmed by the competitive industry. It's time to shift gears and focus on building a solid business foundation that will empower you to thrive and succeed in this dynamic and ever-evolving field.

The solution is very simple, guys. It's actually education. And when I say education, I mean learning about your business and learning about how to run a profitable business. – Adrienne Varga

In this episode, you will be able to: Discover the hidden potential in your hair, beauty, and wellness business with the Iceberg Method. Gain a deeper understanding of your clients' journey and create unforgettable experiences. Learn how to strategically leverage your skills in the hair, beauty, and wellness industries for maximum impact. Build a thriving business that can serve as a retirement plan and secure your future. Unlock the seven layers of business success and take your salon or studio to new heights.

The resources mentioned in this episode are: Discover the key challenges faced by salon and studio owners and learn how to overcome them for business success. Explore the importance of laying solid business foundations and learn practical strategies to build a strong and sustainable salon or studio. Understand the critical role of education in running a profitable salon or studio and gain insights on how to incorporate continuous learning into your business. Learn how to strategically price your services to maximize profitability and attract the right clientele. Gain a deeper understanding of the struggles faced by emotional and creative individuals in the business world and discover practical solutions to overcome them while thriving as a salon or studio owner.

Episode chapters

  1. 00:00:07Introduction
  2. 00:01:01Bringing Change to the Industry
  3. 00:03:28The Iceberg Method
  4. 00:08:24The Uncomfortable Part
  5. 00:10:37Building a Business
  6. 00:17:14The Importance of the Client Journey
  7. 00:18:55Defining Success and Building a Business
  8. 00:20:39Stepping Outside of Running the Business
  9. 00:23:01Building a Business as a Retirement Plan
  10. 00:24:29The Seven Layers of a Successful Business

Other ways to enjoy this episode

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Questions this episode answers

Frequently asked questions

What is the “EP7: Building Your Dream Business” episode of Beyond the Mirror about?

The Iceberg Method and the seven layers of a successful business: the client journey, leveraging your skills, and your business as a retirement plan.

What topics does this episode cover and when?

The episode covers: 00:00:07 Introduction; 00:01:01 Bringing Change to the Industry; 00:03:28 The Iceberg Method; 00:08:24 The Uncomfortable Part; 00:10:37 Building a Business; 00:17:14 The Importance of the Client Journey; 00:18:55 Defining Success and Building a Business; 00:20:39 Stepping Outside of Running the Business; 00:23:01 Building a Business as a Retirement Plan; 00:24:29 The Seven Layers of a Successful Business.

Who hosts Beyond the Mirror?

Beyond the Mirror is hosted by Adrienne Varga and Jodie Fielden, the founders of FOCUS, business coaches for salon, spa, skin clinic and beauty business owners.

Where can I listen to or read this episode?

You can watch it on YouTube, listen on Apple Podcasts, Spotify, iHeartRadio or Amazon Music, download the full transcript.

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