Elle’s 7 Figure Journey · Salon, Western Australia
From a six figure salon to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director/Owner Of The Year.
Hair, Skin, Spa & Beauty Business Owners
Business coaching for salon, skin clinic, spa and beauty owners who are done underselling. Proven Follow The Formula pathways, used by owners across Australia, New Zealand, the United States, Canada and the United Kingdom.
Elle grew her salon past $2 million. Savannah added $261,000 in 6 months. Tasha increased client spend 77% in 3 weeks. See the stories
Start here
Most owners are stuck on one of three things. Name yours, and the path gets obvious.
Take the QuizYou’re discounting and specials are attracting the wrong client.
You’re working in the business instead of running it, and every decision still comes back to you.
Your books are busy, your numbers have plateaued and the next step isn’t clear.
The proof is in the room
Not vibes, not vanity metrics. These are the outcomes owners walked out with, documented and said out loud. Client results vary with each business and how the coaching is applied.
Elle’s 7 Figure Journey · Salon, Western Australia
From a six figure salon to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director/Owner Of The Year.
Savannah’s 6-Month Journey
Six months from starting to seven figures.
added annual income in the first 6 months, with weekly income up $5,000 and no expensive marketing or discounting.
Tasha Brewer · Terrigal
higher average client spend in just 3 weeks, with retail sales up 220% in 6 weeks.
This program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I’ve gained a deeper understanding of the numbers and organizing my business has been transformative.
Andria TurnerNatural Touch Studio, Maryland
Your numbers are next. Come sit in the room where they change.
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Create your new pricelist with our proven Fair Pricing Method. Discover how to calculate your prices on your real numbers, read and understand your business KPIs, and grow your salon revenue so you can build a sustainable and profitable business with confidence.
Attract the clients you actually want, build a brand they remember, and turn first visits into rebookings and lasting loyalty.
Build and lead a team that owns its results, with the accountability, systems and delegation that let the business run without you in every chair.
Increase your client average spend through stronger consultations, upselling, cross selling and retail, backed by a client experience that earns it.
In their words
Three years into her salon and unclear where to start, Elle worked with Adrienne to fix the numbers, clear the limiting beliefs, and build simple systems and a team culture. Her salon grew from six figure revenue to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director or Owner Of The Year.
ElleSalon, Western AustraliaA young mother from WA, Savannah had grown to six figures but hit a plateau. Applying the Follow The Formula Foundations, she increased her weekly income by $5,000 and her annual income by more than $261,000 in the first 6 months, without expensive marketing or discounting.
SavannahSalon, AustraliaAn independent solo stylist with a boutique salon by the beach in Terrigal, Tasha was ready to grow her business and reduce her day to day load without dropping her service quality. Working on value based pricing, retail and building a team, her average client spend rose 77% in three weeks and retail sales grew 220% in six weeks, and within twelve weeks she had hired and begun training new team members.
Tasha BrewerElysian Hair, AustraliaThis program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I have gained a deeper understanding of the numbers and organizing my business has been transformative.
Andria TurnerNatural Touch Studio, Maryland USALast December was $48k, and the one before was $34.7k. This year December is looking like around $60k, with way less wages to pay back. Honestly I’m not as stressed this Christmas.
ClaireSalon, AustraliaHonestly, I would not have survived a critical period in my business without the insights from these amazing ladies. They taught me the deep understanding required for every aspect of running a profitable business, from managing daily chaos and staff, to ensuring I am truly getting paid my worth.
Elizabeth AffleckSkin Sculpt Studio
Your coaches
A Certified Coach through The American Board of Neuro Linguistic Programming, keynote speaker, and mindset and leadership mentor, published in InStyle and Hair Biz magazines. Adri is a stylist, master colourist and accomplished business owner in her own right.
An award winning hairstylist, master colourist and photo shoot specialist who managed her first salon at just 19. Jodie brings over 23 years of experience in salon and business management, and holds a Statement of Attainment in Small Business.
The FOCUS Podcast · 40 Episodes
We help salon, spa and clinic owners all over the world increase their revenue and find their ideal clients so they can live their business success stories too.
Coaching without borders
AustraliaNew ZealandUnited StatesCanadaUnited Kingdom
Coaching runs online, so your location never limits access.
Hair, skin, spa and beauty business owners: salon owners, skin clinic owners and studio owners. FOCUS has helped a diverse range of business owners launch, grow and scale their service businesses.
Start with pricing built on your real numbers. FOCUS clients build a true break even budget and a Fair Pricing Method so they can charge their worth with confidence. Savannah grew her annual income by more than $261,000 in 6 months without discounting.
The Follow The Formula Success Path is FOCUS’s proven method for launching, growing and scaling a business. It has helped clients go from zero to six figures, advance from six to seven figures, and scale beyond their first seven figures.
Elle’s salon grew to a seven figure business exceeding $2 million. Savannah added more than $261,000 in annual income in 6 months. Tasha’s average client spend rose 77% in three weeks. Every story is documented on the results page.
No. Coaching runs online, with clients across Australia, New Zealand, the United States, Canada and the United Kingdom.
Book a free demo to see how the pathways work, or take the bottleneck quiz to find the constraint holding your business back. Want to start for free? Watch a short coaching video first.
Your next step
Prefer to start smaller? Take the bottleneck quiz, or send us a message.