27% to 80%
Tasha increased client retention from 27% to 80%.
Choose the area that will have the biggest impact
Client Attraction & Retention
Attract the clients you actually want, build a brand they remember, and turn first visits into rebookings and lasting loyalty.
What we work on in Client Attraction & Retention
- Marketing
- Branding
- New Clients
- Rebooking & Loyalty
Every area is coached on the Follow The Formula Success Path, through the Salon Accelerator Program or private one-on-one coaching. Book a free demo and we will help you start where it counts.
Proven results
Stronger attraction and lasting retention
+18 a week
Amy added 18 new clients a week and $4,470 in weekly turnover over 10 weeks.
Straight from the podcast
“How do I attract the clients I actually want and get them rebooking?”
These figures are as published in each owner’s story, in Australian dollars. Client results vary with each business and how the coaching is applied. See all client results.
Straight from the podcast
Client Attraction & Retention: your questions, answered in our podcast
How should I handle a client who has stopped coming in?
Have a method and a timeframe for following up lost clients. The hosts warn that reaching out nine or ten months later feels insincere, so track when a client becomes lost and act while it still feels genuine.
Do value driven clients really pay more?
Yes, when the value is clear. The hosts describe a therapist who comfortably charges around $300 an hour because she knows what she provides, while others hesitate to charge 60.
What should I do first when the business goes quiet?
Resist the urge to chase clients. The hosts say the first step is your financials: print the bank statement, review your budget and price list, and calculate your break even specifically rather than guessing.
Why do owners avoid looking at their numbers?
Because it is easier to keep your head in the sand. The hosts admit they avoid the budget too, but quiet periods are the ideal time to sit down and get the numbers right.
Why do my promotions attract the wrong clients?
Because the offer decides who shows up. The hosts say discount led promotions attract discount seekers, so start from your ideal client and build the promotion around the clients you already want more of.
Listen to more on Beyond the Mirror: EP12: Understanding Your Client Types · EP20: From Slow to Grow, Part 1 · EP22: Create Promotions That Deliver Results. Browse all 40 episodes.
Explore the other areas
Pricing & Profitability
Create your new pricelist with our proven Fair Pricing Method. Discover how to calculate your prices on your real numbers, read and understand your business KPIs, and grow your salon revenue so you can build a sustainable and profitable business with confidence.
Explore Pricing & ProfitabilityLeadership, Team & Salon Systems
Build and lead a team that owns its results, with the accountability, systems and delegation that let the business run without you in every chair.
Explore Leadership, Team & Salon SystemsTeam Sales & Client Experience
Increase your client average spend through stronger consultations, upselling, cross selling and retail, backed by a client experience that earns it.
Explore Team Sales & Client ExperienceReady to work on Client Attraction & Retention?
Book A FREE DemoNot ready to book? Send us a message, or see the client results.