Beyond the Mirror · Episode 21
EP21: Go from Slow to Grow, Part 2
Part 2 of five downtime strategies for salon owners: efficient systems so the business practically runs itself, and honest feedback from lost clients.
Watch this episode
What this episode covers
Welcome back to "Beyond the Mirror," where your hosts, Jodie Fielden and Adri Varga, dive deep into the transformative strategies for beauty, wellness, and hair salon owners looking to thrive even in the quietest of times.
In episode 21, we pick up where episode 20 left off, focusing on the final two critical strategies out of the five designed to supercharge your business during downtimes. Whether you're planning to step back, scale up, or simply streamline your operations for more freedom and profitability, this episode is packed with actionable insights tailored for you.
In this episode, you will be able to: Mastering Systems and Processes: Discover the transformative power of implementing efficient systems and processes in your salon.
Learn how simplification and clarity in your operational procedures can lead to significant time savings, reduced stress, and a more organized business model that practically runs itself. Tackling Lost Clients and Soliciting Feedback: Face the daunting task of addressing lost clients and seeking their honest feedback. Jodie and Adri share their strategies for turning potentially uncomfortable conversations into opportunities for growth, and learning how to extract valuable insights from feedback to improve client retention and satisfaction. Practical Examples and Real-Life Applications: Get inspired by examples of how these strategies have been applied in real salons, including a case study on preparing for maternity leave through effective delegation and systematization. Overcoming Feedback Fear: Learn to embrace feedback, including negative critiques, as a golden opportunity for improvement and personal growth. Jodie shares her journey towards accepting feedback without taking it personally, while Adri emphasizes the importance of feedback for business evolution. Preparing for The Future: Get a sneak peek into future discussions on marketing and promotions, essential for attracting new clients and keeping your salon bustling, no matter the season..
Other ways to enjoy this episode
Questions this episode answers
Frequently asked questions
Do I really need systems if I have a small salon?
Yes, and they need not be corporate manuals. The hosts say systems create clarity and freedom of time, so the business can run without you and becomes an asset rather than a job.
How do I create systems without more overwhelm?
Build them with your team rather than alone. The hosts suggest documenting how you want things done and creating systems together, which lifts the load off your shoulders.
More from Beyond the Mirror
Episode 19
EP19: Overcome Impostor Pricing Syndrome
Impostor Pricing Syndrome in hair, skin, beauty and wellness: four signs you're undervaluing your services and how to raise prices with confidence.
Episode 28
EP28: Debunking the Paid Ads Myth
Jodie and Adri debunk the myth that paid ads are the fastest way to grow revenue, making the case for organic marketing…
Episode 24
EP24: Finding Strength in Life’s Challenges
Jodie Fielden on a tumultuous childhood, her path from hairdressing to business ownership, raising a family while building a business, and setting…