Beyond the Mirror · Episode 28

EP28: Debunking the Paid Ads Myth

Jodie and Adri debunk the myth that paid ads are the fastest way to grow revenue, making the case for organic marketing and retaining existing clients.

With Adrienne Varga & Jodie Fielden · FOCUS · October 14, 2024

Beyond the Mirror podcast, episode 28: EP28: Debunking the Paid Ads Myth

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What this episode covers

馃殌 Jodie Fielden and Adri Varga debunk the myth that paid advertising and social media are the easiest and fastest way to find more clients and grow your revenue. They delve into the real strategies that matter: organic marketing and client retention. Discover why focusing on the clients you already have is more beneficial and cost-effective than constantly seeking new ones.

Adrienne and Jodie share invaluable insights on nurturing existing client relationships and the pitfalls of relying solely on paid ads. They explore how to effectively utilize organic growth strategies and the importance of understanding your client's true needs and expectations.

馃幆 Who Should Watch? This episode is crucial for salon, spa, and studio owners who want to optimize their marketing strategies and boost client retention without breaking the bank.

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Questions this episode answers

Frequently asked questions

Should I spend on marketing to get more clients?

Not first. The hosts say the first question is whether you are keeping the clients you already have, because paying to acquire clients you then lose is money into a black hole. Retention comes before acquisition.

Why do clients quietly stop coming back?

Often for reasons owners never track, from a team member upsetting them to simply not being greeted. The hosts stress monitoring your clients so you can find and fix the real reason.

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