Beyond the Mirror · Episode 33
EP33: Turn Clients Into Recurring Revenue
How to build profitable salon memberships and packages: cost your services, price on real margins, cap at three tiers, and add value instead of discounting.
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What this episode covers
🚀Are your salon packages costing you more than they make? In this episode of the Beyond the Mirror Podcast, Jodie Fielden and Adri Varga break down how to build profitable salon memberships and packages that drive recurring revenue without draining your time or energy.
• Know your numbers – calculate exact costs of services including product, time, wages, and overhead
🎯 Who Should Watch? This episode is crucial for salon owners and managers looking to increase their salon success.
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Questions this episode answers
Frequently asked questions
How do I build a membership or package that adds profit?
Start with your numbers. The hosts say before you launch anything you need to know what each service costs, your break even and your profit margin, because packages that sound great can quietly lose money.
Is it safe to copy a price someone suggested online?
No. The hosts call it dangerous to charge a flat figure just because someone in a Facebook group said so. Build your baseline from your own pricing, then decide how far a package can move.
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