Beyond the Mirror · Episode 26
EP26: Google Ads with Belinda Irvine
Google Ads expert Belinda Irvine explains how ads work for salon and beauty businesses: common misconceptions, her viability calculator, and tracking ROI.
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What this episode covers
馃殌 Unlock the secrets to navigating Google Ads and propel your business to new heights! In this enlightening episode, Belinda Irvine, a seasoned Google Ads expert, joins us. Belinda approaches each campaign meticulously, treating her clients' investments as her own to drive maximum ROI. With her analytical expertise and data-driven methods, she unveils strategies for leveraging Google Ads effectively for business growth
Demystify how Google Ads work and clear up common misconceptions. Explore Belinda鈥檚 viability calculator to assess if Google Ads fit your business strategy. Learn crucial metrics every entrepreneur should track for successful campaigns. Discover how to set up conversion tracking and accurately measure ROI. Get tips on optimizing ad spend, targeting the right audience, and boosting conversions.
馃幆 Who Should Watch? This episode is essential for salon owners and beauty industry entrepreneurs aiming to thrive, especially during challenging economic times. Both new and seasoned entrepreneurs will find actionable advice to confidently navigate Google Ads.
馃挒 Let's Get Social: Join our community for more inspiration and connect with like-minded professionals!
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Questions this episode answers
Frequently asked questions
How do I know if Google Ads are actually working for me?
Judge them on profit, not clicks. The guest describes a client paying 20 dollars to win a sale on a 25 percent margin off an 80 dollar average, which handed all the profit to Google. Knowing your numbers tells you which ads to keep and which to switch off.
Why do so many salons waste money on ads?
Often because conversion tracking is not set up, so they cannot see what a click is really worth. Without that data you are guessing, and Google clicks are no longer a few cents each.
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