0:00:06.400,0:00:13.360
Welcome to Beyond the Mirror with your hosts 
Andre Vara and Jody Field. In this podcast,

0:00:13.360,0:00:18.000
Adri and Jody take you on an intriguing 
journey beyond the surface, deep diving

0:00:18.000,0:00:23.680
into the world of business in the hair, skin, 
beauty, and wellness industries. From business

0:00:23.680,0:00:29.360
success tips and marketing hacks to industry 
insights and trends, it's all here. They leave

0:00:29.360,0:00:37.520
no stone unturned. So get ready to unlock your 
full potential. Evaluate your business. Leave

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behind the limitations and embrace the endless 
possibilities that lie beyond the mirror.

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Hello and welcome everyone. It's great to be back. 
I'm Jodie Fielden and I'm here with my work wife,

0:01:04.560,0:01:09.920
bestie, and business partner Adri Vagger. During 
these podcasts, we share how you can leverage your

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passion into profit. Whether you're an industry 
entrepreneur, a seasoned salon or clinic owner,

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or someone who's just thinking about starting 
out, you're in the right place because we've

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just about done it all. And we're here to share 
with you that you can, too. because it's time to

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believe your salon can be everything you ever 
wanted. Hello everyone and welcome to episode

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42. We are so happy that you are here. Today we 
are going to have a chat about mindset and the

0:01:38.880,0:01:46.720
fear that could be holding you back from achieving 
your dream as a business owner. That's right. It's

0:01:46.720,0:01:54.640
um we spent uh last week uh last weekend at 
Beauty Expo. We met lots of really amazing

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salon owners. Some that were just beginning on 
their journey and then some that have had salinics

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for you know 15 20 years. And um something that 
became sort of consistent and even just sort of

0:02:08.720,0:02:14.800
um from a few meetings I've had this morning 
and this week that there seems to be a pattern

0:02:14.800,0:02:22.720
at the moment of fear, you know, and and the 
fear of which does hold you back from being

0:02:22.720,0:02:31.040
able to take that next step. Yeah. It's 
like they're stuck in this whole cycle of

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what if it doesn't work? What can I do? Oh, 
I don't have time. Like every single excuse

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on why they can't do something to change 
their own circumstances. And I think the

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one of the best I can see Charlie's one 
of his dogs Charlie just came through.

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One of the um things that and and this is 
something that Audrey is really amazing at

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getting people to understand. I'm more like 
a sledgehammer. So I I don't have the the

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tact that Audrey does. So I think it would be 
it's really good for Audrey to explain about

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that fear that just keeps them you know stuck in 
the mud like in this I don't know it's like a a

0:03:19.520,0:03:29.120
cycle of going nowhere. I think the most important 
part is that they know that they cannot figure it

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out on their own because otherwise they would not 
reach out to us or other people for advice. Yeah.

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So what is really really interesting that the 
first step which is quite scary and takes a lots

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of effort which is finding someone to actually 
ask for help they do they do their research and

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they reach out to us or reach out to others and 
then here is where it goes to many different

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ways and it's really depends on their mindset and 
also I believe how badly they want to really sort

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out or really figure out what is holding them 
back because some of them I feel like they only

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in the spot it would be nice you know like if I 
could figure this out and some of them we clearly

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can see that they go above and beyond to find the 
way to find the right help. Like last week you had

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a session with um a demo booking session with 
a couple and you called me because they really

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didn't have exactly what they needed to start with 
us but you told me that they are so committed to

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find that can you do an offer for them what 
we normally don't do for anyone and when they

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see that commitment this is when we always very 
flexible to give some support because there is

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always a way there is always something what we can 
do but it's really commitment and some people they

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do have the fund or they could make it to work 
but it's still just it would be nice but I don't

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have the time right now. Yeah. I don't know if I 
actually going to work. You know what else? Um,

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yeah. Some of them they say, "Oh, it's a lot of 
work." Yeah. And it's like, "Oh, I don't know

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if it's worth it." I'm like, "Is it worth staying 
where you're at?" Like, um, what else? Uh I think

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the biggest one is yeah it's either I don't have 
enough money or I don't have enough time and both

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those things can be worked around. Um or you know 
oh let me speak to my partner. Yeah another one

0:06:01.760,0:06:10.880
that you know and and then I think they kind of 
feed off each other's insecurities about you know

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um it not working or sometimes the partner doesn't 
understand the business so therefore they like

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make the salon owner doubt themselves you know 
it's correct coming back to the fear side what

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is it that you can do like just when they're 
in that sort of when you're in that space of I

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don't know what to do I don't know how to do it 
someone g tells you shows you how to do it but

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then you're just too scared to you know take that 
leap. Yeah. So we are very familiar uh even in our

0:06:51.600,0:06:57.680
company or like in our previous businesses when 
you actually tiptoeing around and you really need

0:06:57.680,0:07:04.960
to make a decision because the fact is where you 
are at right now it doesn't work and you know that

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in your guts you know that that it doesn't work 
otherwise you wouldn't look for solutions. Yeah.

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So then the next step is really trust your guts 
and also understand that without you changing

0:07:20.400,0:07:26.480
anything there is nothing going to change to 
the positive where it's going to likely to

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go is backwards because more you try to fight 
where you are at right now more exhausted more

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burnt out you're going to be and what you 
used to really enjoy and was your passion,

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it's actually going to be a burden on you and you 
don't really want to stay in this position because

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this is where when we meet with salon owners and 
finally they decide sometimes it's very difficult

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to turn it around. It takes more effort than when 
you are in a quiet comfortable space and you want

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to grow from there is so much easier to grow than 
to start with digging you out or helping you dig

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yourself out from the from the big hole what you 
uh created. So I think this is very very important

0:08:19.360,0:08:29.280
for us to understand that it's it's a painful 
period of your business where you are at right now

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but I think the better solution is to move forward 
than stay stuck where we are at practically what

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I normally do when I end up in this kind of 
situation and this is only my thing and it

0:08:42.080,0:08:51.280
might going to help you too. I have a A4 uh paper 
sheet a big line across uh the middle and you know

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like is basically to making decision. Yeah. One 
is for it. What is for it? Like to go for ahead

0:08:58.240,0:09:03.760
and what is against for it. What will happen if 
I go for the hair? Put down everything. Brain

0:09:03.760,0:09:10.240
dump need to think about it. And what if I don't 
do it? Brain dump. Yeah. And then at the end of

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the day it's pretty much no-brainer. Yeah. you can 
read through what will happen. You actually future

0:09:17.440,0:09:24.800
uh planning or future uh I don't know what would 
be the right uh future pasting maybe that would be

0:09:24.800,0:09:33.920
the right word and it's actually um what normally 
helps me to make a decision because then I can

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see clearly what will happen based on what kind 
of decisions I going to make. Yeah. And yeah,

0:09:42.320,0:09:50.480
doing the pros and cons list I think really helps 
and it's and sort of understanding, you know,

0:09:50.480,0:10:00.400
like what do you really have to lose? Like Kayla 
said in her um testimonial um last week like

0:10:00.400,0:10:05.280
you've got nothing to lose. you know, 10 years 
she'd already tried everything and like, well,

0:10:05.280,0:10:10.640
if I don't make a change, then I lose my business, 
you know, like, so what what else have you got to

0:10:10.640,0:10:17.600
lose? Um, exactly. But it's also, you know, I 
think it's really important what you mentioned

0:10:17.600,0:10:25.200
earlier is that it's that, oh, it would be nice 
versus like this actually has to change and I

0:10:25.200,0:10:31.040
need to do something about it. It's like going to 
the gym, right? No one can go for you. Exactly.

0:10:31.760,0:10:37.440
Exactly. It's it's something what we need to take 
action on you know like we cannot delegate this

0:10:37.440,0:10:43.840
kind of things and no one can take on it. Yeah. 
Even if you would choose you know like a business

0:10:43.840,0:10:51.200
model or a coaching model do it for you. Uh that's 
again it takes your input also we are working with

0:10:51.200,0:10:59.200
a American salon owner at the moment helping her 
to hand over her huge spa business but she doesn't

0:10:59.200,0:11:05.280
really want to do the handover documents training 
documents and everything. So we are here to help

0:11:05.280,0:11:12.560
her but I had two meetings with her to sort of 
you know get some information out because without

0:11:12.560,0:11:20.320
getting information I cannot help her to put it 
together. I can do 95% of the work, but she has

0:11:20.320,0:11:28.160
to show up. And today I could really feel that she 
just she just wanted to hand it to someone and you

0:11:28.160,0:11:34.800
know like just do it. And the problem is like I 
can do the rest but you need to be there for just

0:11:34.800,0:11:40.960
at least that little bit of part like you need 
your input in there. No one can do it for you.

0:11:40.960,0:11:49.120
No one knows your business better than you do. 
And you do need to have or to collect on energy

0:11:49.120,0:11:55.280
even if you feel like you don't have everything is 
energy to move your business out from where it is.

0:11:55.280,0:12:05.120
You need to find that energy. And what we normally 
find when someone comes on our program then in our

0:12:05.120,0:12:11.360
group coaching session or starting with a lots 
of support what we provide they actually find

0:12:11.360,0:12:18.000
that external energy which is going to move them 
to the right direction and sometimes you know like

0:12:18.000,0:12:24.480
we need more nurturing and we we are there and you 
know three months two months in people look back

0:12:24.480,0:12:33.200
and they said oh my god I'm so glad I started it 
because it's very difficult for anyone in any kind

0:12:33.200,0:12:43.520
of business, any kind of situation to move out 
from where you stuck because you don't really have

0:12:43.520,0:12:49.760
the you have the awareness that it's not right, 
but you don't have the higher perspective and you

0:12:49.760,0:12:57.920
can see your options because your fear is blocking 
your brain. Your brain is foggy. you cannot really

0:12:57.920,0:13:06.080
see and although it's like we are in a quite good 
position but you are still stagnating and you are

0:13:06.080,0:13:14.160
still not moving forward. Uh the business might 
be in gives you like a comfortable position when

0:13:14.160,0:13:21.840
you can pay your bills, but does it give you the 
lifestyle? And most of the st most of the time

0:13:21.840,0:13:27.920
they pay the bills, they get a little bit of a 
wage out of it, but the business is never really

0:13:27.920,0:13:36.320
profitable. It's just a job. Like they've got a a 
job without a boss. Like you know that's correct,

0:13:36.320,0:13:41.920
right? They're not earning a w half the time 
their wage is lower than their employees,

0:13:41.920,0:13:47.120
you know. Yeah. Unfortunately, many times we 
meet with salon owners when we say, "Well, look

0:13:47.120,0:13:53.280
at your numbers. Look at how much money you take 
out." And realistically, what you need to realize

0:13:53.280,0:13:59.760
if you would work for someone else, you would get 
more money. You might would get paid holiday, your

0:13:59.760,0:14:09.760
super or your 401k or whatever would would be paid 
and you would not have the stress managing paper,

0:14:09.760,0:14:20.400
managing money, managing clients. Yeah. Yeah. 
Yeah. It's And then it's kind of like, oh, yeah.

0:14:20.400,0:14:27.280
Well, you know, I I didn't want to um work for 
someone else because I want the freedom of time

0:14:27.280,0:14:32.080
and to be able to come and go as I please. Well, 
you're not able to come and go as you please.

0:14:32.080,0:14:37.120
You're working 60 hours to pay someone else their 
wage so they can come and go as they please, you

0:14:37.120,0:14:42.880
know. Yeah. I think uh those salon owners and and 
everyone uh goes through that. Yeah. I was I was

0:14:42.880,0:14:49.040
in that situation, you know, like that's that's 
creating the illusion of freedom. Yeah. because no

0:14:49.040,0:14:53.520
one else is telling you what to do but you don't 
really have the freedom because you don't have

0:14:53.520,0:14:59.920
the choice. You must go to work. You must fill in 
the team. You are the main money maker. You cannot

0:14:59.920,0:15:04.720
go on holiday. Your team your team can go on a 
holiday. You cannot go on a holiday. You think

0:15:04.720,0:15:11.840
millions time millions of times if I can take one 
siki off because that's going to actually you know

0:15:11.840,0:15:19.600
implement my business or affect my business in a 
in a negative way. So we really need to be real

0:15:19.600,0:15:25.920
about it. What is real freedom and what is the 
illusion of freedom? Because the real freedom

0:15:25.920,0:15:31.920
is what we can see with some of the salon owners 
who actually get it right. And unfortunately out

0:15:31.920,0:15:39.760
of hundreds of salon owners only five who is 
capable to scale their business to that level.

0:15:39.760,0:15:45.360
Then you have a choice how many hours you work. 
You can have a manager, you have a you can have

0:15:45.360,0:15:53.680
a coordinator, you can have social media people 
working for you and then you really just do what

0:15:53.680,0:16:01.600
you like to do. You take a wage plus at the at the 
end of the year you actually collect some profit.

0:16:01.600,0:16:09.280
So that is something what is everyone's dream 
and that is a a a clear freedom what everyone

0:16:09.280,0:16:17.120
is working towards to but what it takes you to get 
there is really what is determines you know like

0:16:17.120,0:16:26.080
how far you going to get it's your mindset your 
personality your grit and really how much you want

0:16:26.080,0:16:33.520
to make it to work for you and for your family. 
Yeah, it is. And you know what? You can listen to

0:16:33.520,0:16:40.720
every motivational speaker, every successful 
business owner. I haven't met one. Listen to

0:16:40.720,0:16:49.200
one. Find me one. Someone, please send send it. 
semi in one that has not pushed through something

0:16:49.200,0:16:57.760
really uncomfortable that has not had to overcome 
their own limiting beliefs, financial situations,

0:16:57.760,0:17:05.920
um family situations, you know, like success 
doesn't just magically happen, you know, like

0:17:05.920,0:17:12.000
it's not just handed to you. And if it is handed 
to you, then you have to work to keep it otherwise

0:17:12.000,0:17:18.000
it just reduces, right? So, how many salons have 
we seen someone step into as an amazing salon and

0:17:18.000,0:17:22.320
then they've tanked it within 12 months because 
they didn't know what they were doing. They didn't

0:17:22.320,0:17:27.920
do the things that they consistently had to do 
as a business owner. And a seven figure salon is

0:17:27.920,0:17:34.800
now worth not even 20k for fixtures and fittings, 
you know, and they they wonder why. And it's like,

0:17:34.800,0:17:38.960
well, because you're not you're not showing 
up. You're not doing the work. you're not

0:17:38.960,0:17:45.680
being uncomfortable enough to improve and do 
the things you have to do. Yes, absolutely.

0:17:45.680,0:17:52.880
Absolutely. Yes. Absolutely. And and that's so 
true. And and I just wanted to you know like

0:17:52.880,0:18:03.040
uh sort of u point out you know like it's so true 
that before every breakthrough is a breakdown and

0:18:03.040,0:18:11.520
that breakdown is your your own system your own 
multi-level system which breaks down breaks into

0:18:11.520,0:18:19.280
pieces so you can piece it together in a higher 
level. And it's very important because many times

0:18:19.280,0:18:27.200
it's very difficult to do it on your own. You do 
need to be partnered with someone who done it,

0:18:27.200,0:18:33.600
who is on a higher level, who see exactly what 
is going on and then they can help you to do it.

0:18:33.600,0:18:43.520
You don't need to suffer by yourself and try to 
figure it out because others already did it. So

0:18:43.520,0:18:51.440
a big secret uh for scaling a business is not to 
ask other people around you who are in the same

0:18:51.440,0:19:02.960
boat because they are thinking exactly the same 
way together with you. What you are doing Yeah.

0:19:02.960,0:19:08.960
What you are doing you looking for someone 
who overcome that problem and you catch

0:19:08.960,0:19:14.720
their boat and maybe you're going to be in the 
kindergarten group with them because they are

0:19:14.720,0:19:22.960
so much higher level but this is where you can 
learn and elevate and you need to be extremely

0:19:22.960,0:19:31.920
um uh what's the word I'm looking for? You need 
to be extremely open-minded because where you are

0:19:31.920,0:19:38.720
coming from you are you have the knowledge and 
you are in a higher position when you elevate

0:19:38.720,0:19:43.680
your mindset business and everything then you 
start from the beginner position and then you

0:19:43.680,0:19:51.360
elevate up that's what we call evolution like 
mastering level mastering a skill and it comes

0:19:51.360,0:19:59.920
to mindset because fixed-minded people they won't 
be able to do the jump because they will find all

0:19:59.920,0:20:09.920
the excuse to clarify why they are not doing 
or why is it not possible why they are staying

0:20:09.920,0:20:18.160
where they are. An openminded mindset is always 
going to look for solution. And I think this

0:20:18.160,0:20:26.000
is the hardest thing to overcome for having 
an awareness of how we are handling things.

0:20:27.200,0:20:38.320
and then get to the position when you understand 
you either make the next step or you probably

0:20:38.320,0:20:45.920
not going to ever achieve what you wanted for 
yourself. Yeah. And the thing is the the one

0:20:45.920,0:20:55.680
um cons consistent trait that I see 99% of salon 
owners coming through have is that they fight for

0:20:55.680,0:21:03.280
the excuse of why it can't be done. They fight for 
their own limited like and fight me hard to tell

0:21:03.280,0:21:10.480
me like you know why their team can't do things 
that their clients won't do things they can't do

0:21:10.480,0:21:15.920
things and it's not going to change and I'm like 
well I can show you all the people that it changes

0:21:15.920,0:21:21.120
for and I can show you why it's changing because 
everything you're fighting for is what's going to

0:21:21.120,0:21:29.920
keep you where you are and that um stagnation and 
and like you said the the mindset and that belief,

0:21:29.920,0:21:37.680
you know, like you can do it for years and 
maybe you'll be lucky, you know, to make your

0:21:37.680,0:21:47.360
way to the top. There's maybe one in 100,000 salon 
owners that actually get there on their own. Um,

0:21:47.360,0:21:55.520
all the ones that I know of have all had coaching. 
Yeah. Like Yeah. And and honestly, you know,

0:21:55.520,0:22:02.800
like if a salon owner is uh getting there 
on their own, usually because someone around

0:22:02.800,0:22:10.320
them have a business background and either the 
father, the mother, family or husband, you know,

0:22:10.320,0:22:19.600
like they help them. So they actually not just 
of not just people who started a business out of

0:22:19.600,0:22:27.200
uh passion and then they don't know anything about 
business because if you start your salon and your

0:22:27.200,0:22:34.960
family always had a businesses and your if your 
your family always was hustling you know like and

0:22:34.960,0:22:41.120
you understand a little bit about business then 
your mindset is very different because then you

0:22:41.120,0:22:50.400
have a mindset when you understand in order to uh 
succeed in a business you must do other things and

0:22:50.400,0:22:56.240
you must do you must do things what you would 
don't feel comfortable with. Yeah. And that's

0:22:56.240,0:23:01.840
the coaching. Like when I say coach, it doesn't 
necessarily mean a paid coach, but someone that

0:23:01.840,0:23:11.280
uh has is giving them proper qualified advice and 
showing them how to do it. Like in this industry,

0:23:11.280,0:23:19.440
you would not hand a client over to a first year 
apprentice and expect them to do skin needling or

0:23:19.440,0:23:27.200
blayage or something like that. You just wouldn't 
do it. Yeah. Um and so they you you understand

0:23:27.200,0:23:33.840
that they need to learn the skills to be able 
to do the service. You need to learn business

0:23:33.840,0:23:40.480
to be able to run a business. Yeah. It's the same 
foundation. And I think when people can understand

0:23:40.480,0:23:49.200
that and then start looking for solutions 
and then having the confidence in themselves,

0:23:49.200,0:23:54.560
I think most of the time when I really dig down to 
it, they're just not confident that they're going

0:23:54.560,0:24:03.520
to be able to do it. Yeah. Yeah. Yeah. And that's 
again when you are not confident, it creates fear.

0:24:03.520,0:24:10.240
And fear is the biggest blocker because what 
it does is creates scenarios in your brain,

0:24:10.240,0:24:18.640
creates future pictures in your brain about what 
is possible and what is not. And when you do that,

0:24:18.640,0:24:25.200
you're subconsciously blocking yourself. And your 
subconscious is so important because consciously

0:24:25.200,0:24:31.360
you can say, "Yes, I want to go there and one day 
I want to do that." And you know like you have all

0:24:31.360,0:24:40.160
these big you know like sparkling ideas. Yeah. But 
whatever really is going on in your subconscious

0:24:40.160,0:24:47.600
mind is not what is going to help you with 
manifestation. Yeah. And some people never going

0:24:47.600,0:24:56.400
to manifest their dream life because whoever they 
can picture it but is always a bot. Is a bot. And

0:24:56.400,0:25:02.720
as you mentioned, you know, like if people fight 
for their limitations is there for them to keep

0:25:02.720,0:25:10.800
it like Jim um uh Jim Quick is a very very famous 
u mindset coach and this is his quote, you know,

0:25:10.800,0:25:18.240
like if you fight for your limitation, he's 
always going to dare for you to keep it. Yeah.

0:25:18.240,0:25:25.440
And and I find I use that um that quote a lot 
with the salon owners is that I'm like, "Well,

0:25:25.440,0:25:31.360
you're fighting to keep to stay exactly where 
you are, so that's what you'll get if you keep

0:25:31.360,0:25:44.000
fighting for it." Um correct. And it's it's it's 
so frustrating when you can see how easy someone

0:25:44.000,0:25:50.640
can turn it around. Just do some a few little 
things and I'll do whatever I can to help you.

0:25:50.640,0:25:59.440
Yeah. Let me I'm I'm telling you. Let me help 
you. Help me to help you. You know, um you would

0:25:59.440,0:26:06.080
uh that Tom Cruz movie. I can't remember what it 
is. uh Adriiana doesn't watch movies but not much

0:26:06.080,0:26:14.080
not many not many um but you know like he's there 
in the um in the locker rooms saying you know like

0:26:14.080,0:26:22.160
help me to help you and I feel like it's that sort 
of savage but it's like you it's a there's the

0:26:22.160,0:26:27.520
solution is not as hard as what you think it is. 
Yeah. It's just uncomfortable for a little bit.

0:26:27.520,0:26:35.280
And every single client that we've had that has 
pushed through that uncomfortable phase has come

0:26:35.280,0:26:44.160
out the other side going, "God, it was worth it." 
Yeah. Um, and it's, you know, it's like going to

0:26:44.160,0:26:48.320
the gym, you know, like I said before, you know, 
you look in the mirror, you go, "God, that was

0:26:48.320,0:26:56.880
worth it." You know, like nothing worthwhile comes 
easily. Unfortunately not. It would be lovely. It

0:26:56.880,0:27:04.000
would be really really good. But yeah, it's uh for 
some reason, you know, like in this reality, we

0:27:04.000,0:27:13.120
have to fight for everything. And you either you 
either fight to get it or you fight for keep it,

0:27:13.120,0:27:19.920
but you have to fight for it. And it's really true 
you know like many times uh when we speak uh with

0:27:19.920,0:27:26.720
salon owners you know like they compare themsel 
to someone and they always think that other person

0:27:26.720,0:27:34.160
had a better start or a better way to do things. I 
guarantee you doesn't really matter where you are

0:27:34.160,0:27:41.360
starting for. It's starting from it's never easy 
and you're always going to have challenges even

0:27:41.360,0:27:49.120
you know like if seemingly you are all uh keep it 
together everything is seemingly working right I

0:27:49.120,0:27:57.920
guarantee you everyone has their own level of uh 
challenges and uh needing to find solution for

0:27:57.920,0:28:05.600
those challenges. So business is very different 
from having a job or working for someone. And

0:28:05.600,0:28:14.320
I think that's the really important part when 
we need to sort of separate in our brain that

0:28:14.320,0:28:21.600
when you start a business, you need to become a 
business person. Mhm. And just because you have

0:28:21.600,0:28:31.120
a skill, you have the tools, you have the passion, 
it's not going to necessarily deliver the result

0:28:31.120,0:28:38.080
for you which is a successful business because the 
main part is missing which is the engine behind

0:28:38.080,0:28:43.760
everything else. You can have the best team, you 
can have the best client, you can have the best

0:28:43.760,0:28:55.120
machinery, best whatever it is, but if the back 
end is not working like a well um um synchronized

0:28:55.120,0:29:00.000
machinery, then it's how to drive it. If you don't 
know how to drive the vehicle, you can have the

0:29:00.000,0:29:06.960
top of the line. Yeah, you can have the driver's 
license. You have you can have the best car,

0:29:06.960,0:29:12.560
but if you don't know how to drive it, you're 
going to crash it sooner or later. I think

0:29:12.560,0:29:22.240
that's a really good metaphor. Yeah. And honestly, 
getting to the top or becoming great as a business

0:29:22.240,0:29:28.240
owner when people say, "Oh, you know, someone was 
handed their business or something like that." It

0:29:28.240,0:29:35.280
is easier to climb up and hit something than it is 
to stay there. So you'll hear every sports athlete

0:29:35.280,0:29:41.200
will turn around and say hey it was a hard journey 
to get to the first place but it's harder to stay

0:29:41.200,0:29:48.720
in first place. Exactly. Um and so you know the 
excuse of oh yeah they were handed the whatever

0:29:48.720,0:29:54.320
which we were saying before that yeah so whether 
you start it from zero or you come in at the top

0:29:54.320,0:30:01.200
once you get to the point of like the peak and 
the pinnacle of everything being optimized it's

0:30:01.200,0:30:08.080
then you got to stick to it and keep showing 
up and be consistent and still be uncomfortable

0:30:08.080,0:30:13.920
you know like yeah not financially but you 
still there's things that you need to do to

0:30:13.920,0:30:20.160
um to stay there at the top of your game. And 
also don't forget success means many different

0:30:20.160,0:30:28.320
things for everyone. Yeah. So not everyone wants 
to have a sevenf figureure business and not every

0:30:28.320,0:30:35.360
sevenf figureure business is profitable. Yeah. 
So revenue and profit they are two completely

0:30:35.360,0:30:44.480
different things. Some seven figures businesses 
are struggling and some six figures mid6 figures

0:30:44.480,0:30:50.160
they are nailing it. They are extremely 
profitable. Yeah, it's it's the the number of

0:30:50.160,0:30:54.880
zeros don't matter at the end of the day. Doesn't 
matter how many zeros are on the end of the

0:30:54.880,0:31:03.840
number. It's how much profit is sitting in there 
which will determine how um uh successful it is.

0:31:03.840,0:31:12.320
And some of our most profitable salons are little 
onesie home salons. Yeah. Like we got assistant or

0:31:12.320,0:31:19.200
just three on team like very small salons. And 
again you know like when you start from small

0:31:19.200,0:31:26.720
we speak with people sometimes they start from 
po small they grow too fast and then they wish

0:31:26.720,0:31:34.320
that they would have taken slowly because once you 
start to grow a business you need to actually be

0:31:34.320,0:31:40.720
very strategic about it because if you grow too 
fast none of your team none of your system none

0:31:40.720,0:31:49.920
of your setup is that fast like growing fast. So 
all the things which is supporting your business

0:31:49.920,0:31:56.400
needs to grow with the idea or with the fact 
that you have more clients, more team members,

0:31:56.400,0:32:03.120
more everything. So we need to be very careful 
when we decide to grow the business and this why

0:32:03.120,0:32:07.840
milestones and you know figuring out you know 
like this is the first this is the second this

0:32:07.840,0:32:16.640
is the third because if you don't do that you can 
grow really fast but it can work against you also.

0:32:16.640,0:32:22.560
Yeah it becomes unsustainable because you haven't 
been able to keep up with it. Yeah. So that's why

0:32:22.560,0:32:28.640
we have the milestone is for you to achieve 
something be consistent maintain it prove that

0:32:28.640,0:32:33.120
it's working well and then you can go to the next 
level which is what we do in our own business you

0:32:33.120,0:32:41.280
know like yeah exactly behind me it's all the plan 
what we are what we are planning planning for yeah

0:32:41.280,0:32:47.760
well I like my sticky notes on the wall so I can 
actually uh write down things and brainstorm so

0:32:47.760,0:32:53.200
that's that's for me not everyone is the same you 
know like we like to brainstorm different ways.

0:32:53.200,0:32:57.600
Some people like Pinterest, some people like, you 
know, vision boards and all the rest of it. Audrey

0:32:57.600,0:33:04.320
likes the sticky notes. Yeah. Exactly. Exactly. 
So really, you know, like just to circle back to

0:33:04.320,0:33:17.920
where we started, um fear is your biggest uh uh 
enemy I think uh and biggest block. And uh it is

0:33:17.920,0:33:27.040
normal. So it's normal to feel fearful before 
you make a decision or before you do uh you

0:33:27.040,0:33:35.360
before you do move forward to the next steps. 
So don't feel bad because you feel fear. Yeah.

0:33:35.360,0:33:44.160
Because if you would feel fear then your uh your 
dreams weren't uh wouldn't be big enough. Yes.

0:33:44.880,0:33:52.000
What's that um quote that you had? Um if you don't 
fear your dreams, then you're not dreaming big

0:33:52.000,0:33:58.560
enough. I think is Yeah. Yeah. Yeah. Yeah. That's 
one of the quotes. Yeah. Absolutely. Absolutely.

0:33:58.560,0:34:02.480
Yeah. And I think it's natural because then 
you know you're outside your comfort zone,

0:34:02.480,0:34:06.320
right? And you can't grow without going outside 
your comfort zone. So if you're not a bit nervous

0:34:06.320,0:34:12.960
about it, then you're not really trying. Yes. 
Yes. Absolutely. us that we've been in that

0:34:12.960,0:34:24.800
position. Oh my god. Yes. But well that's the end 
of I think that's we've covered quite a lot. Um I

0:34:24.800,0:34:30.480
think you know acknowledge yes fear is natural. 
Fear is good. You're on the right path to like

0:34:30.480,0:34:38.800
being able to grow. But staying in your fear is 
not healthy in any aspect of your life. That's

0:34:38.800,0:34:45.760
correct. And hopefully you know like uh uh what we 
were sharing today is just going to help you. It's

0:34:45.760,0:34:51.920
going to give you that one little step which is 
going to take you to the right direction and maybe

0:34:51.920,0:35:00.240
you got a little bit of an understanding that 
what you feel it's absolutely normal but also the

0:35:00.240,0:35:07.120
understanding that without you making the decision 
to change nothing else is going to change in your

0:35:07.120,0:35:13.360
business. Yeah. And I think it's only feared when 
you don't have the knowledge. And I think as soon

0:35:13.360,0:35:21.040
as people get like that first three sessions 
that we do in pillar one where it's clarity,

0:35:21.040,0:35:27.200
tracking, and then looking at where the profit 
is actually hiding in the business, then all

0:35:27.200,0:35:33.760
of a sudden the fear's gone because they've got 
the knowledge to make informed decisions because

0:35:33.760,0:35:38.240
the fear comes from not knowing what's right and 
what's wrong. You know, what's the right decision?

0:35:38.240,0:35:42.000
Is it going to cost me money? Is it going to make 
me money? You know, like is it going to be worth

0:35:42.000,0:35:47.680
it? Or until like you can find those things out if 
you know how to find them out? And that's what we

0:35:47.680,0:35:52.640
do like the first three sessions. And then all of 
a sudden the fear is gone because you know if it's

0:35:52.640,0:35:58.240
the right choice or not and you can see what you 
need to do to make the extra money in practice,

0:35:58.240,0:36:04.320
not just in theory, someone telling you, you know. 
Yeah. And normally you fear of things because you

0:36:04.320,0:36:12.400
don't know. and what you don't know and also 
what you don't know what you don't know. Yeah.

0:36:12.400,0:36:18.720
So sometimes you know what you don't know and this 
is when you are oh I need help but then you step

0:36:18.720,0:36:24.560
into a zone when you actually don't know what 
you don't know and this is when it's really eye

0:36:24.560,0:36:32.320
opening because that zone is where you actually 
really can grow. Yeah. All right. I think if you

0:36:32.320,0:36:40.480
want to find out what you know and what you don't 
know, you know, don't know, you can don't you know

0:36:40.480,0:36:47.360
that was very Aussie of me. Sorry guys. Um you 
can you can book a growth strategy session. We

0:36:47.360,0:36:54.240
do it complimentary. We like to just uncover what 
opportunities you've got hidden in your business

0:36:54.240,0:37:00.480
um and ways for you to make informed decisions so 
that you're not fearful about what you need to do.

0:37:00.480,0:37:08.240
Um, so you can go to salon accelerator. I can't 
even speak today. salon accelerator.io. Um,

0:37:08.240,0:37:18.640
or you can reach us uh on our Instagram or 
Facebook with focus gdt. Correct. And also

0:37:18.640,0:37:25.440
we're going to put down our uh demo booking 
link in the description. So if you want to uh

0:37:25.440,0:37:35.440
book a uh call with Jodi then you can do that. uh 
directly. I'm happy to have a chat with you um or

0:37:35.440,0:37:42.320
u one of the team if um they need to like we 
we don't turn anyone away whether they're big

0:37:42.320,0:37:53.200
or little. Absolutely. Well, um our next episode 
43, we're going to have a special guest and that

0:37:53.200,0:38:00.320
a little bit about that guest. Sorry, you tell 
us a little bit about Sarah. Okay. So we're

0:38:00.320,0:38:06.880
going to have our skin clinic owner uh Sara 
Lavis. I worked with Sara the last two years

0:38:06.880,0:38:12.560
or we worked with Sara with the last two years 
and Sarah is in an extremely unique position

0:38:12.560,0:38:20.480
and we will let her to share everything with 
you. But um I think it will be very valuable

0:38:20.480,0:38:29.120
for any salon owners to learn from Sarah's 
story. Sarah is a seven figure salon as well.

0:38:29.120,0:38:35.040
So, she has a very good she's been in the industry 
a long time and and she's seen just about all of

0:38:35.040,0:38:41.600
it. So, I'm looking forward to hearing her 
story. Absolutely. And thank you very much,

0:38:41.600,0:38:51.680
guys, for staying with us this long and we will 
see you at the next episode. Bye bye. Well,

0:38:51.680,0:38:57.520
that was Beyond the Mirror. Thank you for being a 
part of this exhilarating adventure. Join Adrian

0:38:57.520,0:39:03.280
and Jody next week as they continue to help you 
unlock the true potential of your business so you

0:39:03.280,0:39:10.800
can leave your limitations behind and embrace the 
endless possibilities that lie beyond the mirror.

0:39:10.800,0:39:15.760
And if you have a burning question that you'd like 
to feature as a guest on this podcast, just leave

0:39:15.760,0:39:23.760
us a message at the podcast page at focus gdt.com. 
So until next time, keep pushing boundaries, keep

0:39:23.760,0:39:35.600
driving, and always remember that your success 
is right here, right now, beyond the mirror.